White-label online booking

Easy to use • White-label • Automated

Your clients should book with you — not with us. Makeplans disappears behind your brand: your domain, your design, your name on every SMS and email. And if you want to go all the way, the API lets you build a completely custom booking experience.

Start your free trial Get your own booking site in 45 seconds

Over 7 million bookings have been made using Makeplans since 2010. Join our 300+ customers.

Your brand, everywhere.

The standard booking site is white-label out of the box: upload your logo, adjust the design with your own CSS, and customise forms and every outgoing message with the Liquid template language.

Everything is included in one simple price per bookable resource — no plans to compare, nothing to unlock. The only extra is SMS, billed per message; email is free.

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Go fully custom with the API.

Everything in Makeplans is available through the REST API — build your own booking experience into your own website or app.

Sign up for a free trial.

Register for a free account Get your own booking site in 45 seconds

White-label questions

Can the booking site run on my own domain?

Yes. Your clients book on your domain, see your design, and get messages from your name. Custom domain, SMS sender and email sender are offered as additional services — see our pricing page.

Can I change what the confirmations and reminders say?

Yes, completely. Every outgoing email and SMS is a template you control, and with the Liquid template language you can add your own content and logic. You can also trigger messages at any point in the booking flow.

Can I build my own booking experience?

Yes. Everything in Makeplans is available through the REST API (JSON), with webhooks for real-time updates. And if you run a platform or resell to your own customers, our partner API lets you create and manage their Makeplans accounts — contact us to get started.

Start accepting appointments online today!